Inspired by Craft
A bold design language meets hundreds of years of knowledge. An all-encompassing retail experience for Royal Selangor’s pewter collection; Comyns - fine silverware and Selberan - fine jewellery arrives in the heart of KL.
The vision is to create a relevant and motivating retail experience that infuses Royal Selangor's rich heritage and product inspiration with contemporary lifestyle with a layout that is flexible and attractive to a broader audience.
Each craftsman of Royal Selangor made their mark by supplying a matelassé tiles that had an amorphous pattern with subtle gradations to celebrate the new store design that gave it an elegant touch with a fun twist.
This is the place that creates moments of exploration and discovery; increases time spent with the customer, showcases theatrical moments and brings great stories to life. It also encourages gifting as well as personal indulgence.
In the aspect of detailing, the loose fixtures are up-lit to give the optimum reflection to the beauty of the refined craftsmanship of pewter, and shoppers are able to get closer and appreciate the product with most showcase at eye level and within easy reach. The ceiling lights echoes the rhythmic islands as well as they dance in pairs.